Meet Craig Lowder

Meet Craig Lowder

Craig Lowder, MBA, is a sales effectiveness and lead-conversion expert with over thirty years of experience helping trusted advisors and small- to midsized business owners achieve remarkable growth in their top-line revenues and personal incomes. With an impressive track record of success, Craig is widely recognized for his ability to empower his clients to achieve significant and predictable sales growth year after year.

Craig is the creator of the trademarked Star Guide and Nav-STAR Client Acquisition systems, proven approaches to sales and business development that have helped countless individuals and organizations achieve exceptional results. Through his unique blend of strategic thinking, practical insights, and hands-on guidance, Craig has become a trusted advisor to many of his clients, helping them navigate complex challenges and achieve their most ambitious goals.

Over the course of his career, Craig has worked with clients in a wide range of industries, including manufacturing, wholesale distribution, finance, business service, technology, and more. He has helped individuals and organizations of all sizes optimize their sales processes, improve lead-conversion rates, and build stronger, more profitable businesses.

Beyond his work as a sales effectiveness and lead-conversion expert, Craig is also a sought-after speaker and thought leader in his field. He is a frequent contributor to industry publications and has been featured in a variety of media outlets.

Whether working one-on-one with clients or speaking to large audiences, Craig is passionate about sharing his knowledge and insights to help others achieve success. With his proven track record of success, deep expertise, and unwavering commitment to his client’s success, Craig Lowder is truly one of the most respected and accomplished sales effectiveness and lead-conversion experts in the business today.

NavSTAR Client Acquisition® 15-Week 1:1 Program

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Introduction

  • Introducing Trusted Advisor Confidential™: The Insiders Guide to Landing High-Paying Clients
  • Why Business Development Can Be A Mystery For Trusted Advisors
  • Getting Started
  • Meet Craig Lowder

Week 1: Pre-Course Work

  • Onboarding
  • Welcome to Your First Week!
  • Reading Assignment: Chapter 1 & 2
  • Your Business Journey Worksheet
  • What Are Your Six Stars Starting Grades?

Week 2: Pre-Course Coaching

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 3: STAR 1 Targeting

  • Overview STAR 1: Targeting
  • Reading Assignment: Chapter 3
  • Grading your Clients
  • Your Ideal Client Profile
  • The Functional Persona
  • The Buying Persona
  • The Connector Compass™

Week 4: Coaching for 'Targeting'

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 5: STAR 2 Messaging

  • Overview STAR 2: Messaging
  • Reading Assignment: Chapter 4
  • 5 Steps to Finding Your Value Wedge
  • Discover Your Uniqueness
  • Your Guarantee Questionnaire
  • Target Client Information Sources
  • Lead Generation Strategies
  • Marketing Campaign Break-Even Analysis

Week 6: Coaching for 'Messaging'

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 7: STAR 3 Business Development Process Mapping

  • Overview STAR 3: Business Development Process Mapping
  • Reading Assignment: Chapter 5
  • Steps in the Customer Journey
  • Number of Business Development Processes
  • Business Development Process Map
  • The Opportunity Star Map

Week 8: Coaching for 'Business Development Process Mapping'

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 9: STAR 4 Business Develoment Success Scorecard

  • Overview STAR 4: Business Development Success Scorecard
  • Reading Assignment: Chapter 6
  • Business Development Success Standards
  • 52-Week Activity & Results Tracker

Week 10: Coaching for 'Business Development Success Scorecard'

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 11: STAR 5 Lead Generation

  • Overview STAR 5: Lead Generation
  • Reading Assignment: Chapter 7
  • Lead Generation Checklist
  • How to Host Small-Scale Seminars
  • How to Get Paid Speeches
  • How to Get Publicity
  • How to Conduct Proprietary Research

Week 12: Coaching for 'Lead Generation'

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 13: STAR 6 Feed the Funnel

  • Overview STAR 6: Feed the Funnel
  • Reading Assignment: Chapter 8
  • Funnel Math
  • Opportunity Tracker

Week 14: Coaching for 'Feed the Funnel'

  • Upload Your Worksheets Before Your Call
  • Schedule Your Coaching Call

Week 15: Program Review + Final Coaching Session

  • Reading Assignment: Chapter 9 & 10
  • Share Your Experience & Achievements