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Introduction

• Introducing Trusted Advisor Confidential™: The Insiders Guide to Landing High-Paying Clients

• Why Business Development Can Be A Mystery For Trusted Advisors

• Getting Started

• Meet Craig Lowder

Week 1: Pre-Course Work

• Onboarding

• Welcome to Your First Week!

• Reading Assignment: Chapter 1 & 2

• Your Business Journey Worksheet

• What Are Your Six Stars Starting Grades?

Week 2: Pre-Course Coaching

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 3: STAR 1 Targeting

• Overview STAR 1: Targeting

• Reading Assignment: Chapter 3

• Grading your Clients

• Your Ideal Client Profile

• The Functional Persona

• The Buying Persona

• The Connector Compass™

Week 4: Coaching for 'Targeting'

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 5: STAR 2 Messaging

• Overview STAR 2: Messaging

• Reading Assignment: Chapter 4

• 5 Steps to Finding Your Value Wedge

• Discover Your Uniqueness

• Your Guarantee Questionnaire

• Target Client Information Sources

• Lead Generation Strategies

• Marketing Campaign Break-Even Analysis

Week 6: Coaching for 'Messaging'

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 7: STAR 3 Business Development Process Mapping

• Overview STAR 3: Business Development Process Mapping

• Reading Assignment: Chapter 5

• Steps in the Customer Journey

• Number of Business Development Processes

• Business Development Process Map

• The Opportunity Star Map

Week 8: Coaching for 'Business Development Process Mapping'

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 9: STAR 4 Business Develoment Success Scorecard

• Overview STAR 4: Business Development Success Scorecard

• Reading Assignment: Chapter 6

• Business Development Success Standards

• 52-Week Activity & Results Tracker

Week 10: Coaching for 'Business Development Success Scorecard'

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 11: STAR 5 Lead Generation

• Overview STAR 5: Lead Generation

• Reading Assignment: Chapter 7

• Lead Generation Checklist

• How to Host Small-Scale Seminars

• How to Get Paid Speeches

• How to Get Publicity

• How to Conduct Proprietary Research

Week 12: Coaching for 'Lead Generation'

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 13: STAR 6 Feed the Funnel

• Overview STAR 6: Feed the Funnel

• Reading Assignment: Chapter 8

• Funnel Math

• Opportunity Tracker

Week 14: Coaching for 'Feed the Funnel'

• Upload Your Worksheets Before Your Call

• Schedule Your Coaching Call

Week 15: Program Review + Final Coaching Session

• Reading Assignment: Chapter 9 & 10

• Share Your Experience & Achievements