Getting Started

Getting Started

Getting Started

This program includes pre-course work, coaching sessions, and focuses on six key areas: Targeting, Messaging, Business Development Process Mapping, Business Development Success Scorecard, Lead Generation, and Feeding the Funnel.

Each week involves specific tasks, worksheets, and group or individual coaching sessions.

Using our Program Platform: Podia

Accessing the Program: Log in to Podia using your credentials to access the program materials and sessions.

Navigating Content: Use the Podia dashboard to navigate through the various components of the program, including worksheets, video content, and session schedules.

Uploading Assignments: Utilize the platform's upload feature to submit your completed worksheets and assignments for each week of the program.

Scheduling Sessions: Book your coaching calls and group sessions through the integrated scheduling system.

Tracking Progress: Keep track of your progress and upcoming tasks using Podia’s user-friendly interface.

Engaging with the Community: Participate in discussions and engage with other participants for a collaborative learning experience


NOTICE TO ALL USERS:  The Trusted Advisor Confidential and the NavSTAR Client Acquisition℠ System, including all associated materials, tools, and resources, are provided for the personal use of the registered user only. Unauthorized commercial use or sharing, copying, repurposing, reproducing or any form of distribution of all or part of the program content and materials is strictly prohibited. Violation of these terms may result in legal action and the termination of access to the program and its materials without refund. By accessing and using these resources, you agree to use them in accordance with these terms and solely for the purpose of your personal development.

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Introduction

  • Introducing Trusted Advisor Confidential™: The Insiders Guide to Landing High-Paying Clients
  • Why Business Development Can Be A Mystery For Trusted Advisors
  • Getting Started
  • Meet Craig Lowder

Pre-Course Work

  • Welcome to Your First Week!
  • Reading Assignment: Chapter 1 & 2
  • Your Business Journey Worksheet
  • What Are Your Six Stars Starting Grades?3

STAR 1 Targeting

  • Overview STAR 1: Targeting
  • Reading Assignment: Chapter 3
  • Grading Your Clients
  • Your Ideal Client Profile
  • The Functional Persona
  • The Buying Persona
  • The Connector Compass™

STAR 2 Messaging

  • Overview STAR 2: Messaging
  • Reading Assignment: Chapter 4
  • Five Steps to Finding Your Value Wedge
  • Discover Your Uniqueness
  • Your Guarantee Questionnaire
  • Target Client Information Sources
  • Lead Generation Strategies
  • Marketing Campaign Break-Even Analysis

STAR 3 Business Development Process Mapping

  • Overview STAR 3: Business Development Process Mapping
  • Reading Assignment: Chapter 5
  • Steps in the Customer Journey
  • Number of Business Development Processes
  • Business Development Process Map
  • The Opportunity Star Map

STAR 4 Business Development Success Scorecard

  • Overview STAR 4: Business Development Success Scorecard
  • Reading Assignment: Chapter 6
  • Business Development Success Standards
  • 52-Week Activity & Results Tracker

STAR 5 Lead Generation

  • Overview STAR 5: Lead Generation
  • Reading Assignment: Chapter 7
  • Lead Generation Checklist
  • How to Host Small-Scale Seminars
  • How to Get Paid Speeches
  • How to Get Publicity
  • How to Conduct Proprietary Research

STAR 6 Feed the Funnel

  • Overview STAR 6: Feed the Funnel
  • Reading Assignment: Chapter 8
  • Funnel Math
  • Opportunity Tracker

Keep Your Stars Aligned

  • Reading Assignment: Chapters 9 & 10

What's Next?

  • Sextant Session